MAX SOFT consists of a blend of cationic fabric softeners. MAX SOFT is added during the rinse cycle in a laundry washing machine. MAX SOFT releases stress on textiles which is particularly important for natural fibres such as cotton and wool. MAX SOFT also prevents build-up of electrostatic charges, reduces wrinkles on garments, and makes fabrics easier to iron. MAX SOFT softens by coating the surface of the fabric with a layer of electrically charged compound, causing the fibres to “stand up” from the surface thus producing a fluffier and softer texture, it also leaves a pleasant scent.